In general, we use Personal Information internally to serve our users or customers, to enhance and extend our customer and user relationships so our users or customers may take maximum advantage of our products and services. For example, by understanding how you use our Site from your computer, we are able to customize and personalize your experience. More specifically, we use Personal Information to provide services or to anticipate and resolve problems with our Site, or to respond to customer support inquiries, and to create and inform you of new products or services from Company or others that may better meet your needs. You should review the following section to understand when Company discloses Personal Information to non-affiliated third parties.

The following section describes these disclosure practices more fully:

• Internal Analysis. We may use information about you for our own internal statistical, design, or operational purposes, such as to estimate our audience size, measure aggregate traffic patterns as well as to understand demographic, customer interest, and other trends among our users. We may outsource these tasks to third parties; however, the third parties may not use or disclose your personal information for any other purposes.
• Marketing Purposes. We may disclose your Personal Information to third parties so they can inform you about their products or services. If you do not wish to receive these types of third party communications, you can e-mail us to tell us your communication preferences. While you may choose not to receive direct marketing information from third parties, you may continue to receive marketing, promotional, and other information from us.
• Our Affiliates. Personal as well as aggregate information may be shared with our corporate affiliates and stored on equipment and facilities that we share with such affiliates. We will keep all information collected from this Site logically separate from other information stored by such affiliates on such equipment.
• Business Transfers. Information about our users and the Site is one of our most important business assets. Therefore, information about our users, including personal information, will be disclosed as part of any merger or acquisition, creation of a separate business to provide the Site or fulfill products, sale or pledge of company assets as well as in the event of an insolvency, bankruptcy or receivership in which personal information would be transferred as one of the business assets of the company.
• Protection of Company and Others. As referenced above, we release personal information when we believe it is appropriate to comply with the law (e.g., a lawful subpoena, warrant or court order); to enforce or apply our policies; to protect our rights or property, or to protect our users from fraudulent, abusive, or unlawful use of, our Site; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.